If you are using Pinterest to drive traffic to your website then you must know the Pinterest Struggle.
You pin every single single day. You spend a lot of time designing pins. You get thousands of impressions but little to no clicks.
If this sounds like you, then the reason you are not getting any clicks on Pinterest is that you are not optimizing your pins.
But don’t stress, I am going to teach you how to get more clicks on Pinterest.
There is so much potential when it comes to Pinterest but so many people don’t know how to use Pinterest the right way for their business.
That’s right, you are not getting clicks on Pinterest is because of your Pins!
So I am going to help you to fix your Pin Design Strategy so you can start getting more clicks on Pinterest.
PIN DESIGN STRATEGY
Pinterest is a visual search engine. The keyword is VISUAL.
So you need to create optimized pins that STAND OUT.
You need to create Pins that your audience wants to see and engage with.
7 WAYS TO INCREASE YOUR PINTEREST CLICKS
1. CREATE ATTRACTIVE PINS
You need to create Pins that YOUR AUDIENCE wants to SEE and engage with.
- Use graphics that are relevant to your topic
- Use high-quality images
- Use text overlay with easy to read fonts
- Use warm and bright colors
2. PIN TITLES
PIN TITLES is one of the most important areas of a Pin that people often overlook.
You want to create strong pin titles that includes POWER words with a call to action to click through the pin.
The Pin Title does not have to be your blog title.
If the text overlay on the pin is the blog title name, then you want to use something else in the Pin Title.
Your reader will know what the pin is about from reading the text on the pin, so there is no need to write it again in the blog title.
Use the Pin Title space by adding a call to action with relevant keywords so the Pinterest user will want to click through the pin.
3. PIN DESCRIPTION
When writing a Pin description, be quick and to the point.
Pinterest will be able to read your description. You want Pinterest to easily understand what your pin is about so they can show your pin in the relevant search results.
Pin Descriptions should include engaging, keyword-rich words that tell your audience what the URL is that is linked.
You want to optimize your pin descriptions and include keywords that your audience is using when then they are search for that particular topic. Include a few hashtags too.
4. PIN SIZE
When I am using Pinterest, I constantly see content creators using the wrong pin size.
Pinterest has made it very clear that they want vertical pins! So STOP creating square images.
When creating pins, use a 2:3 ratio or 1000×1500.
5. MAKE VIDEO PINS
Pinterest has been pushing Video Pins. So if you haven’t started using them, you need to start NOW.
You don’t actually need to take your own video. Canva has some free stock videos and animation that you can use to create video pins.
Video pins are usually easier to rank for. You can get thousands of impressions in the first few minutes of creating the video pin. Just make sure the video pin is fully optimized with a call to action so your audience will want to click for more.
A lot of Content Creators don’t like using video pins because Pinterest has made it hard to click through to the URL that is linked.
Pinterest is trying to find ways to keep the Pinterest User on the Pinterest Platform. As a Content Creator, you are trying to use Pinterest to drive traffic to your website.
With an extra step, your audience can click through a video pin by clicking the 3 dots and tap “visit site”. I know this can be annoying but give it some time and it will become second nature for Pinterest Users.
6. EXPERIMENT WITH DESIGNS
You may have heard you should “Brand” your content. While it’s nice to have a uniform look, you should experiment with your Pin Designs.
Take a look at your Google Analytics and compare the percentage of new users over returning visitors from Pinterest.
You will probably have a higher rate of new users. This means these new users don’t know who you are and will not recognize your brand.
Creating branded pins are for YOU because YOU want a uniform.
Instead, you should be creating Pins for YOUR AUDIENCE.
Experiment with Pin Designs to figure out what your audience likes. You should be creating multiple pins for each of your blog posts.
Compare the pins and see which was has more activity. You will start o get an understanding on what your audience wants to see.
7. PIN TO THE MOST RELEVANT BOARD FIRST
If your pin can fit multiple boards, you want to pin it to the most relevant, best-performing board first.
This is the first time the pin is being introduced to Pinterest so you want to make it count.
You can use Tailwind Analytics to find your best-performing Pinterest boards.
After you pin the first time, schedule it to Tailwind so Tailwind can pin it to your other relevant boards in the interval you create. This will spread out the pin so you don’t look like you are spamming Pinterest.
Pinterest has really improved the Pinterest Analytics section for a Pinterest Business Account. So now you can easily check to see how well your pins are doing.
You want to check your stats often to make sure your pinning strategy is working. Pinterest offers a few different measurements but if you want Pinterest to drive massive traffic to your website, then the only metric that truly matters is clicks.
Impressions don’t mean much as this only tells you how many times your pin was shown on Pinterest. So this number can be really high but if you want Pinterest to drive traffic, you need to focus on the number of clicks you are getting.
HOW TO GET MORE CLICKS ON PINTEREST
By following the 7 steps I outline above, you will get more clicks on Pinterest.
Pinterest is a long-term game. Most of the time, you won’t see results overnight. So don’t give up if you feel like it’s not working for you. Pins need time.
Keep in mind, that Pinterest has the longest shelf life for content.
Keep pinning every day and follow the fresh pin strategy. You want to create optimized Pins that your audience wants to see and engage with. You can also use Pinterest Pin Templates to help with your pin design strategy.
The key to getting more clicks on Pinterest is creating optimized pins that your audience likes and wants to engage with.