Pinterest has been very vocal lately that they want fresh pins and new content being shared on their platform.
Pinterest is prioritizing fresh pins in the Pinterest Search Results over existing pins.
So if you are using Pinterest for your business, you want to make sure you are implementing the fresh pin strategy.
Sharing Fresh Pins is the most effective way to maximize your Pinterest Account and drive massive traffic to your website.
WHAT EXACTLY ARE FRESH PINS?
According to Pinterest and Tailwind, Fresh Pins are defined as images or videos that Pinterest has never seen before.
Pinterest is a visual search engine, they don’t want their users to see the same photos over and over again. Instead, Pinterest wants it’s users to see fresh pins.
Fresh Pins can come from:
- New images and videos that lead to a new blog post or URL
- New images and videos that lead back to an existing blog post or URL
When you add new Pins to Pinterest, you want Pinterest to recognize them as a fresh interest pin. So make the pin different than something you have already pinned.
And it’s absolutely fine to use the same URL on multiple pins.
Actually, you should be creating multiple different Pin Worthy Images that link to the same blog post or URL. Pinterest will view each pin as a new pin because the image is different even though the link is the same.
WHAT IS NOT A FRESH PIN?
Some people are trying to trick Pinterest in thinking they are pinning new pins. Unfortunately, Pinterest is smarter than that (but I wouldn’t call them geniuses).
For example:
- If you re-pin the same image to Pinterest and only change the title and description, Pinterest will know it is not a fresh pin.
- If you make very small changes to the Pin design, such as slighting shifting the text on the Pin, Pinterest will know it is not a fresh Pin,
So don’t try to trick Pinterest. If you want to drive traffic to your business, make each pin obviously different.
You want to implement the Fresh Pin Strategy to create content that catches the eyes of your audience.
SHOULD YOU REPIN PINS?
REPINS are considered duplicate Pins. They are pins that have already been shared to Pinterest and they have the exact same image and URL.
If you are a content creator, you really should focus on always creating new content to be shared on Pinterest.
When your audience sees your content and loves it, they’ll click through the pin and go to your website. If they really love your content, they will repin the pin to their own Pinterest Account. This is great to keep the pin engaged.
I know it can get time-consuming always trying to create and design new pins.
So yes you can still repin your own pins more than once, but do it in moderation. And keep in mind that the very first time a Pin is pinned to Pinterest will have the biggest and best impact.
Your Pinterest Pin will probably fit multiple boards so don’t pin them all at the same time to every board. Spread them out. You don’t want to look like you are spamming Pinterest.
If you have seasonal or evergreen content, you can also repin your pins from the previous season for the upcoming season. If you pin a lot of seasonal pins, check out my post:
How to Use Seasonal Marketing Strategies to Increase Your Business
FRESH PIN STRATEGY
The Fresh Pin Strategy is the perfect way to increase your Pinterest engagement and drive massive traffic to your website.
The Fresh Pin Strategy is where you publish new, relevant, and engaging content to Pinterest regularly and consistently.
The new content doesn’t have to mean a brand new blog post (but you should always be working on new posts). You can create new pins for your existing blog posts. Stop relying on old pins to continue to drive the traffic.
Check to see what your Best Performing Pins are so you know the type of Pin designs that your audience engages with to help you create new Pins.
Everyone loves new content. They don’t want to see the same content over and over again.
Think about it: when you are looking for a new show to watch on Netflix and you can’t find anything, what do you do? You move on to the next network (such as Amazon Prime) to search for a new show.
Treat Pinterest the same way. Create new content that stands out so your audience will see your pins and click through to your website.
FRESH PINS RECAP
If you want to use Pinterest to drive massive traffic to your website then you need to start implementing the Fresh Pin Strategy. Pinterest is prioritizing fresh pins over old pins.
Fresh Pins are new images and videos that have never been shared to Pinterest. They can be for new posts or existing blog posts or URLS.
I know it can be a huge time killer constantly working on creating new pins and sharing them to Pinterest every single day. So do what I do- Create pins in batches.
Every time I create a new post, I head over to Canva and create approx 10-15 new pins for that post. I like to make batches of Pins so I don’t have to create fresh pins every day.
I use a combination of Canva templates and my own templates to create different pins. I’ll post one to Pinterest manually to my best-performing board that is relevant to that pin.
Then I schedule the rest of the pins to Tailwind. Tailwind is a time saver since they are an automated scheduling tool.
I use the Tailwind interval feature to pin the pins to multiple, related boards so I don’t pin them all at once to Pinterest. I always make sure the very first time a pin is pinned, it is pinned to my best-performing board so it can have the biggest impact.
If you have yet to try to Tailwind, click this link to get a free month to Tailwind. You can try Tailwind for free to see if it’s worth using for your business.
WANT MORE PINTEREST TIPS?
If you are looking for more Pinterest Tips, you can sign up for my email below and receive a FREE Pinterest Audit Checklist!
You can also join my FREE Facebook group: Pinning for a Profit where I share Pinterest tips and ways to increase your Pinterest Traffic.
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