I always see bloggers sharing their Monthly Blog Income Reports. To be honest, my newsfeed is flooded with these posts. I use to read every single one before I started blogging. It was so inspiring to see bloggers were killing it and making money blogging.
Once I started blogging, I was able to read Blog Income Reports from a different perspective. I was able to understand the hidden reasons to why bloggers were publishing their income reports. And for some reason, bloggers don’t want to admit the real reasons on why they publish Blog Income Reports.
Keep on reading if you want a whole new perspective to the Blog Income Reports that are flooding our newsfeeds.
Why do Bloggers Share This Personal Information?
Many bloggers will say that they are not trying to brag about the money they make. Instead they say they publish blog income reports to encourage others.
Maybe they are trying to encourage others. But think about it, if they really want to encourage others than why are they posting a blog income report every month for 1, 2, 3 or more YEARS?
Clearly there must be other reasons why bloggers continuously publish their Blog Income Reports every month. If you really want to encourage new bloggers, you shouldn’t have to publish so many Blog Income Reports.
Bloggers can deny the reasons I outline below but it’s not hard to figure out that what I am about to tell you is the hidden reasons why bloggers publish income reports.
Three Reasons Why Bloggers Publish Blog Income Reports
Reason 1 – Building Trust
Bloggers are sharing their Monthly Blog Income Reports so they can build trust with their readers.
If a successful blogger shows others how much money they made and how they made it blogging, it gives the successful blogger credibility. Their readers will trust that their methods work. Their readers will then try to copy the same steps the successful blogger used to make money so they can make money blogging too.
To be a successful blogger, you should want to build a trusting relationship with your readers. By sharing your income, your readers will see it as trust factor. Your readers will want to follow you so they can read your future posts too. If you recommend companies and products, your readers will check them out because they already have trust in you because your methods work.
There is absolutely nothing wrong with building trust and a connection with your audience. Every blogger who wants to be successful should focus on building a connection with their readers.
There are many different ways a blogger can build trust. Some bloggers like to post Blog Income Reports to build trust with their readers.
Reason 2 – Traffic
People love to read Blog Income Reports. They get shared around so much that my newsfeed is FLOODED with Blog Income Reports from various different bloggers.
Before I started to blog, I read every blog income report I came across. I was fascinated with the fact people were earning money from blogging. I used to repin them on Pinterest all the time.
Blog Income Reports are a great way to gain more traffic to your blog.
People are drawn to numbers. When you are sharing that you are making X Amount from blogging, people will click on your link. They will probably share your blog post too.
Bloggers will share their income reports every month so they can keep the momentum going and increase the traffic to their blogs.
Reason 3 – Generate More Money
If a successful blogger shows their readers how much money they made and how they made it by blogging, their readers will have the tendency to copy the same steps. Their readers will want to achieve the same success too.
Bloggers list affiliate links throughout their Blog Income Reports to drive more sales. This way, their readers can easily click on the links to learn more about the companies or products the successful blogger uses to earn money. The successful blogger will then earn money from the referral.
There is nothing wrong with using affiliate links to boost your sales. If you love a company, you should want to promote them and tell others about them. That’s the greatest thing about affiliate marketing. You can promote the companies you use and love and earn money when you refer others to the company.
Bloggers continuously post blog income reports because it helps to increase their sales and generate more money.
FINAL NOTE
There are many reasons why bloggers publish their blog income reports. There are also many reasons bloggers don’t publish Blog Income Reports.
I personally don’t publish my Blog Income Reports. I have mentioned in some of my blog posts the amount I have earned here and there, but I don’t write blog income reports. This doesn’t mean I am not successful. Blog income should never determine if a blogger is successful or not.
Every blogger has the right to publish their own blog income reports if they’d like. I have noticed new bloggers who are posting blog income reports will post one every month in the beginning to keep them accountable. I still love reading new bloggers income reports.
I stopped reading the Blog Income Reports by bloggers who are making 5 or 6 figures a month. I know they are just publishing those Blog Income Reports based on the reasons I mentioned above. There is nothing wrong with doing so. It’s just my personal opinion not to read them since I don’t think they’ll add much value to my blogging career.
Comment below and let me know your thoughts on Blog Income Reports. If you are blogger, tell me why or why you don’t post blog income reports.
A very inspiring blog. Great work. Keep up the good work
Great insight. I agree with your points because if I were to ever seek advice on how to monetize, I’d like to see real results.
I just started making some (little) money with ads but IDK if I would ever publish my income reports… I don’t know that I think it’s really necessary? but maybe because I’m so new! haha
great work. very informative. will be waiting for more
Hmmm now I know. However, it’s a double edged sword. Others see it as mere showing off and would surely stay away from such blogger.
But then again it’s an additional post perfect to saturate the market with more blog income reports.
Hmmm…I just started blogging so I don’t do anything yet, but it is something to think about. Thanks for sharing! 🙂
So true, when they show their income, it really caught my eyes and I clicked, there you go, the traffic. Thanks for sharing this, it explained a lot.
Hello,
You listed three very good reason as to why bloggers post their income reports. It makes sense that they are trying to build trust. It also makes so that they are trying to encourage other bloggers. Someone may see their success and decide to keep trying.
I just started blogging earlier this year so I’ve never heard of this nor have I published mine before!
I must say, you made my day with an article on publishing income reports.
Thanks for sharing.
Very cool! I always wondered about this, I wasn’t quite sure what the point is but it makes sense now. I can see that it would build legitimacy and confidence in the reader to see that if someone is claiming to be successful that they have some ways to support their claims.
I’ve seen these reports from time to time though not all that often, I mostly see them with travel bloggers but I think this is a neat look behind the curtain so to speak.
Good Reasons,
I also share the results, because I’m proud of my achievement ! I also like to share my experience and progress!
I like that you did this post because besides selling a course I didnt know why bloggers publish their reports
I absolutely agree with your reasons and I too thought about these 3 reasons when I was new to blogging! Personally, I like to share traffic views than my monthly income.
I would much rather read reports on traffic views than income.
These are encouraging and amazing blog post. Thanks for sharing these tips
I’ll be honest, I rolled my eyes at your title. Not because I hate posts like these, but because my first thought was ‘please don’t tell me I should do this.’
I don’t earn any money yet from blogging, but it’s never been the money that’s appealed. Yes, I’d love to earn some cash but honestly? I don’t want to broadcast something so personal to the world unless I’m actually talking about how I earned it. And seeing other people do so is a huge turn off from their page because it feels way too much like bragging.
Thank you for sharing the true reason bloggers do this.
I agree, income is very personal. But honestly, you should look into monetizing your blog. So you can make back what you spend on your blog.
I am still in the pre-stages of my blog and still thinking of how to make money off my blog. Thanks for the tips though.
Thanks for sharing the hidden truth. I always click on those links and reports and now I’ll ignore those links. This is such an informative post
Success should never be measured by money, unless you are a company then yea success is measured by money, it’s the bloggers decisions should they publish their income reports, maybe some are publishing them just to brag that they managed to make money, but more people are doing it because of the reasons you provided, I don’t read them that much, because after college and economy I just don’t feel like reading some more numbers sadly xD
I think reading posts about them make you feel inspired as a blogger also and keeps you motivated to work harder. Great insight about this!
Ah man, I feel so uneducated with this technical side to blogging, i really need to get on it!
Everything is very open with a really clear description of the challenges.
It was definitely informative. Your website is very useful.
Thank you for sharing!
Great article. I personally love reading income reports because long back I was inspired by income reports and joined the blogging world
And now I publish income and progress reports for the same reason (to inspire new bloggers)
let’s face it, income reports are the #1 reason why we now have millions of blogs.
I only hate those who provide fake misleading reports, if a blogger wants to publish an income report she/he must do so in good faith and take screenshots if possible,also share how you achieved that amount of money if you really mean to inspire and help folks.
As for me I started publishing my income reports since the month I earned my first income it was 40c lol
I try my best to make sure that my readers benefit from these reports.
For example I am a ShareASale affiliate and folks have a love hate relationship with ShareASale some say it’s a Scam and some say it’s hard to earn money with ShareASale
so when I made more than $100 in one month with ShareASale I published an income report sharing exactly how I made it, to help my readers understand how ShareASale really works.