Pinterest has been pushing Video Pins for some time now. So if you are not creating Video Pins consistently, you need to start now. You can use Pinterest Video Pins to get more traffic to your website.
You probably have noticed video pins are appearing more and more often in your home feed.
Video Pins are even taking over the top search results on Pinterest.
So if you are a content creator who is using Pinterest for your business, you to NEED to use Pinterest Video Pins to get more traffic to your website.
Pinterest is a powerful platform that can drive thousands of people to your website. But Pinterest is constantly changing their algorithm and looking for new ways to keep users on their platform.
So if you are a content creator who is using Pinterest to drive traffic, then you you need to make sure you keep up with all the Pinterest changes so you can get the most out of Pinterest.
WHAT ARE PINTEREST VIDEO PINS?
Pinterest Video Pins have been on Pinterest for a while now.
It started with video ads but now Pinterest Business Accounts are allowed to upload their own videos straight to Pinterest.
According to Pinterest, Video Pins are: “Video Pins have a cover image that captures your audience’s attention. They play in users’ feeds, so keep in mind that your audience may or may not have their volume on when they see your video.”
Pinterest Video Pins allow content creators (such as bloggers) to create short little videos that give more details about their Pin and their brand. You can create quick videos that give much more context than an image could.
HOW PINTERST VIDEO PINS CAN HELP YOUR BUSINESS
1 . People LOVE to watch videos
People love to watch videos. Videos are engaging and provide more information to your audience.
People don’t want to just see an image, they want to watch a video and engage with it.
A lot of social platforms are pushing for videos because they know that’s what their audience likes.
Just take a look at other social platforms such as: TikTok, Youtube, Snapchat, Facebook, and Instagram. All these platforms are pushing for videos too. So Pinterest has jumped on the band wagon.
2. VIDEO PINS GIVE MORE INFORMATION THAN AN IMAGE
Video Pins allow you to share more details about who you are, your brands, and your content. A video provides more details than a still image ever could.
People are more likely to scroll by a still image than a video pin. Many people will stop to watch the video when the movement catches their attention.
If the video is engaging and interests the user, they user will interact with the video to learn more.
You can add a link to the Pinterest Video so your audience can click the Pinterest video pin and go to your website which gives you more traffic.
3. VIDEO PINS ARE EYE CATCHING
When a Pinterest user is scrolling through the feed on Pinterest and comes across a video pin, the pin will start to play automatically. The user does not need to click play.
Usually the first movement of the video will catch the users eye. If the video is eye catching, a user will stop to watch the video until the end.
If they want to learn more, they can then click the video pin and go to website that is linked to the video pin. This is how to use Pinterest Video Pins to get more traffic.
With Regular Pinterest Pins, a user will usually just keep scrolling until an image will catch their eye.
Since video play automatically, video pins help a content creator to get a users attention from the movement of the video.
4. VIDEO PINS STAND OUT
Pinterest is a sea of images. So many users just keep scrolling until something catches their eyes.
Images used to catch a persons eye.
But lately, it seems to be harder to have your images stand out on Pinterest. So many people have learned what makes a pin stand out and how to create eye catching pins (thanks to Canva) that pins are starting to all look the same.
Now that video pins are getting mixed in on Pinterest in the home feed and search results, the movement of the video pin helps the pin to stand out.
Since Pinterest is still full of mostly still image pins, when a pin starts moving, many times a user can’t help but to stop to see what the video is.
They may only watch for a couple of seconds but if the video is engaging, they’ll keep watching til the end.
So video pins are standing out more than regular pins.
5. Video Pins Get Prime Placement
Since videos are what Pinterest Users want to see go forwarding, Pinterest prioritizes video pins over still image pins.
So when a user searches Pinterest for a topic, the top search results will usually includes atleast one video pin.
Since there are not a lot of video pins on Pinterest yet, it is the perfect time to get ahead of the trend and use Pinterst Video Pins to get more MORE TRAFFIC since Pinterest Video Pins are getting prime placement.
REASONS WHY TO USE PINTEREST VIDEO PINS TO GET MORE TRAFFIC
Pinterest is a powerful platform with millions of users. It can create thousands of clicks to your website, if you know how to use Pinterest correctly.
Pinterest is constantly changing so if you are not keeping up with the Pinterest changes, you may notice a drop in traffic. So you might be scrambling to figure out what to do when your Pinterest Traffic Dropped.
So stay consistent with using Pinterest and pin regularly.
It’s best to start focusing on pinning Pinterest Video Pins but if you don’t have a lot of videos, you can still pin still images. Just make sure you are making an effort to use Pinterest video pins and you’ll see your traffic continuously to grow,