Every few months I see people post all over the internet that their Pinterest Traffic is tanking and they don’t know why. They seem to freak out and they are not sure what to do. If this is happening to you then keep you on reading as I will explain what to do when your Pinterest Traffic is dropping.
If your Pinterest Traffic is dropping, don’t panic. There are some easy fixes that you can do to save your Pinterest Account and your Pinterest Traffic.
This Pinterest strategy that I’m going to teach you, will always work.
That’s right, this one thing will save your account from all the future (unknown) Pinterest changes to come. As long as you do this one thing, you will never need to panic about your Pinterest traffic dropping.
Why Does PinterEst Make Changes all the time?
Pinterest makes changes ALL THE TIME. Most of the time, you won’t even notice the changes.
But other times, you will feel it. When Pinterest does a big update, many people notice because it can have a huge affect on them big time.
Pinterest is constantly rolling out updates and changes to how they do things. Some of these changes are small and subtle while other changes are bigger. The changes are meant to help Pinterest Users with their experience using the Pinterest platform.
Some of these changes Pinterest makes don’t always don’t stick around – like communities. That was a hot thing for a little bit and now, poof – gone. Pinterest decided not to continue with them and removed the feature.
So this just tells you that some of the changes you need to pay attention to, and clearly, some you don’t.
If you don’t want to keep up with the Pinterest changes, then follow me and join my Pinterest Group: Pinning For a Profit. I closely monitor all the changes so I know what works and what doesn’t work.
WHAT TO DO WHEN YOUR PINTEREST TRAFFIC IS DROPPING
Every few months Pinterest updates their algorithm.
When Pinterest rolls out changes, many times people go into a frenzy because they feel the changes drastically. It usually means their Pinterest traffic has tanked.
So if your Pinterest Traffic has dropped and your Pinterest stats are dropping, then you must be feeling the latest Pinterest Algorithm changes.
That means you are not doing the one thing that will save your Pinterest Traffic.
What is the one thing you should be doing to save your Pinterest Traffic?
Creating New Pins
The one thing that you should be doing is constantly creating new pins.
That’s right, all you need to do is CREATE NEW PINS.
Pinterest has been very clear for so long that they want users to create new Pins. They want fresh and new content constantly being shared.
Even though they make it so easy to repin others pins, they really don’t want you to repin pins.
Pinterest wants you to publish new, original content on a regular basis. Pinterest has stated this is the the best way to build an audience on Pinterest.
While it’s absolutely fine to repin other pins (how else are you going to keep that Tailwind Queue filled up). However, you should focus on sharing new pins every day. Pinterest is encouraging it’s user to publish new over saving already pinned content.
So, every day you should be posting at least one new Pin to Pinterest.
As long as you are posting new pins to Pinterest every day, you should not be seeing a decrease in your Pinterest Traffic. Pinterest has confirmed they will favorite the new pins over the already saved pins. The “old” and “already save pins” will still show up in the search results and on the newsfeed, but they give priority to new pins and new content.
If you are posting new Pins and new content to Pinterest every single day and your traffic is still dropping, then your audience is not liking and engaging with your new Pinterest Pins.
So check out this post How to make a Pinterest Pin go Viral because it will give you great tips on how to design a Pinterest pin,
If your Pinterest Traffic is dropping, don’t panic.
All you need to do is create new and fresh Pinterest Pins. Pinterest wants to see fresh content over already saved content. You can still repin existing pins but they will prioritize the new pins.
I still pin both, new pins and repins every single day. Pinterest recommends 25 to 50 pins and there is no way I could strictly just post new pins every single day. This Pinterest Strategy is working for me since my account has always stayed stable during all the Pinterest Updates, including the latest one,