Do you want to learn how to find Keywords to use with Pinterest? This post will show you how to find the best keywords to use with Pinterest and all the places you should use keywords.
This post was updated June 2020 with the latest tips on how to find keywords to use with Pinterest.
Pinterest is a powerful platform that has over 250 million users who use it every single month. These users go to Pinterest to search for new ideas, inspiration, and creativity.
Pinterest is also a great resource to help bloggers drive thousands of users to their blog every month. In order to drive traffic to your website, you need to appear in the search results on Pinterest.
So if you want to use Pinterest for your business to drive more traffic, then this post is for you. I have a true passion for Pinterest marketing and I am going to teach you how to use keywords on Pinterest so you can increase your Pinterest engagement.
What Are Keywords?
Pinterest Keywords are descriptive terms that describe what your content is about. They are words or phrases that one uses when searching for something.
Using the right keywords is extremely important with Pinterest.
Pinterest is a visual search engine that displays images, which is known as Pins. So you want to use descriptive and relevant keywords that describe your Pin so you can appear in the Pinterest Search Results.
Why Are Keywords Important?
Keywords are important because people use keywords when searching for a topic or an idea.
So you want to include the same keywords or phrases that people are searching for in your content so you can show up in their search results.
By showing up in their search results, you will increase your chances for your content to be viewed by them. They will click to your profile and click through to your pins and go to your website.
Which Keywords Should You Use?
Using the right keywords all throughout your Pinterest account is crucial if you want to appear in the Pinterest search results.
In order to find the right keywords to use, you will need to do some Keyword Research. You don’t need an expensive keyword research tool to help you figure out which keywords to use with Pinterest.
There are two different keyword research methods I use to find keywords to use with Pinterest. I even use these methods when researching keywords and SEO to use with my social media accounts and blog.
how to find keywords to use with Pinterest
Pinterest gives you all the information you need FOR FREE. So you don’t need to pay for a keyword research tool to help you with your keyword research.
Step 1: Go to Pinterest and type in a keyword related to the topic/niche that you need keywords for and click search.
Step 2: Once you type in your keyword and click search, below the search bar you will see a list of words in different colored boxes. THESE ARE KEYWORDS!
Pinterest is suggesting other words that are related to the keyword you originally searched.
In the example above, I searched the keyword dinner. In those colored boxes below the search bar are other keywords related to dinner that people are searching for.
So people are searching for healthy dinner, dinner recipes, easy dinner, dinner casseroles, etc. These are keywords you can use in your content if they are related to your topic.
You can click each of the colored boxes and it will add the keyword to your search phrase. As you keep adding words, you’ll see the search results change to get more specific. Keep adding the search terms you see in the colors boxes because they are all trending search terms.
HOW TO USE PINTEREST KEYWORDS
In order to increase your chances of appearing in the Pinterest Feed and Pinterest Search Results, you will want to use Keywords in a variety of places.
Adding Pinterest Keywords all over your account will increase your chances of being seen and your audeince engaging with your account and your content.
Whenever you add keywords to Pinterest, you always want to start with the best keywords first and don’t include word that’s have no value.
- Pinterest Display name: Use Keywords in your Pinterest Display name to describe who you are an what you do. This will increase your account to appear in search results.
- Pinterest Boards: Create Boards that are related to your Niche. When creating boards there are two places you need to include keywords: The board name and the board description should include keywords that is related to the content you will pin to that board.
- Pins: Your Pinterest Pins have two places that need relevant keywords, the pin title and the pin description. Always start with the best keywords first and don’t include work
HOW TO SEARCH FOR KEYWORDS ON PINTEREST
Being seen on Pinterest is important if you want to use Pinterest to drive traffic to your website.
Optimizing your Pinterest Account for SEO is crucial if you want any chance of appearing in search results. Always include focused and relevant keywords that is related to your topic.
Including these tips in your Pinterest Marketing Strategy will give you the best chance to be seen on Pinterest. Your account will be visible and will continue to grow.
Don’t forget to check out my blog post on How to Make a Pinterest Pin go Viral.