Do you want to learn how to increase Pinterest followers that drive massive traffic to your website?
If one of your Pinterest Goals is to figure out how to get more followers on Pinterest, you’ll want to read this guide and Pin it for later.
This guide has been updated for 2021.
Pinterest is one of the best ways to drive traffic to your site. Millions of people use Pinterest every single month. I am going to show how to get your content in front of those Millions of Pinterest Users.
Do Pinterest Followers Really Matter?
Yes and no!
When it comes to Pinterest, having a large number of Pinterest followers does not equal Pinterest Success. There are many factors that contribute to having success with Pinterest.
The number 1 way to increase your engagement and traffic on Pinterset is with PINTEREST KEYWORDS and SEO.
Most Pinterest users still use the search bar to search for ideas. So if you want to be found and appear in those search results, you need to include Pinterest Keywords in your Pins.
However, Pinterest has recently introduced the Following Feed. The Following Feed will only show the pins of those you follow.
So now your followers can browse their following feed to see all your new fresh pins.
This is just another way to get your content seen on Pinterest.
You want to build followers that are interested in your niche and content so you can appear in their follower feed. So convert those those who view your pins into followers. Followers can then convert into traffic .
While the smart feed will still show your pins, many people are starting to use the follower feed to search for new ideas. They know they can trust those they already follow so they are turning to their follow feed instead of the smart feed.
Your Pinterest follower count can also tell another Pinterest user if you can be trusted. The more followers and higher monthly views can tell others that you know what you are doing and what you are talking about.
So yes, Pinterest Followers matter but they are not everything.
HOW TO GET MORE PINTEREST FOLLOWERS
If you want your content to be viewed by the 250 million people who already use Pinterest every single month, then you need to make sure you are sharing high-quality, engaging content.
What is high-quality, engaging content?
The pins you create as well as the pins you re-pin from others should have the following:
- Valid URL links that leads to a website that is related to the image
- The pin itself should be easy to read and understand
- Eye Catching – when people are using Pinterest, they scroll fast. So you want to make sure you are sharing and creating content that will catch someones eye when they scroll through Pinterest
- Vertical Images instead of square images
Related: HOW TO MAKE A PINTEREST PIN GO VIRAL
How TO Increase Pinterest Followers?
I started a brand new Pinterest account over 3 years ago. I had zero pins, zero followers, and zero boards.
As of today (September 2020) I have over 20,000 Pinterest followers. I was able to gain these followers by doing the following. So I know these methods work and they can work for you too.
Consistency is so important when it comes to Pinterest.
You need to show Pinterest that you are an active user. If Pinterest knows your an active user that they can rely on. In return, they’ll show your content more often in the Smart Feed.
If you want to succeed with using Pinterest for your business and increase your Pinterest Followers, you need:
- You need a pinning strategy
- You need to pin EVERY SINGLE DAY
If you are someone that pins once a week or a few times a month with no pinning strategy, you need to step up your game and start pinning every single day.
You are not going to grow your Pinterest account and increase Pinterest followers if you are not active on Pinterest.
I know, life gets busy so on those days you are scrapped with time, find 60 seconds a day to grab your phone, open the Pinterest app, and re-pin content already on Pinterest.
It can literally take seconds to save another pin that is already shared on Pinterest.
For the days you have more time, create new Pins.
Pinterest would rather new pins over repins. So to really succeed with Pinterest, you should be following the Pinterest Fresh Pin Strategy
If for some reason you don’t have 60 seconds everyday to jump on the Pinterest App to manually pin, then you can invest in a schedule program called Tailwind. Tailwind will pin your pins on the day and time you specify.
Tailwind will show Pinterest you are an active Pinterest User.
Here is a free trial to Tailwind so you can save time from manually pinning.
WHAT TO DO IF your followers are not increasing.
If you are pinning every day and creating new fresh pins and a few weeks go by and you are not seeing an increase in followers or any activity on your pins, then it’s time to figure out why.
There could be a number of reasons why you are not seeing an increase in followers or activity to your Pinterest account, but the main reason may be the content you are sharing.
Take a look at the pinterest stats on your pins you share to Pinterest.
Are there impressions, saves, or clicks? You can find these stats on your Pinterest pin.
- Impressions: the number of times the pin is viewed
- Clicks: the number of times someone clicks on the pin
- Saves: the number of times someone saves the pin
Personally, I like to measure a pins success by the amount of clicks it receives. This means someone took the time to click on the image because they wanted to see where it went to.
I create pins for people to click on, because I want them to go to my blog.
This is how I use Pinterest to increase traffic to my blog.
I also like to track how many times the pin is saved. This increases my chances of my pins getting viewed by more people and going viral.
I don’t focus on impressions. All this means is how many times the pin was viewed on someones screen. If the pin is not being saved or clicked on, than impressions mean nothing.
It does take a few weeks for a pin to get traction on Pinterest. So if a couple of weeks has passed and you are not getting clicks or saves, then you need to evaluate the pin.
evaluate your content
How popular is the topic of the pin?
Is your audience using Pinterest?
If the topic is broader with a large following, it should be easier to get more clicks and saves.
If the topic is very specific and doesn’t have a huge following, it will be harder to reach your audience since not many people using Pinterest for that topic.
Check to see if your pin has the following:
- Is the pin eye-catching?
- Is it easy to read and understand?
- Does it link to a related website?
- Is the website easy to read and understand?
Try creating different versions of the pin that has different images, colors, fonts, and words.
Sometimes people are more drawn to one color over another.
I always recommend creating several different pins for the same URL.
You need to figure out what your audiences like so you can create content that they will engage in.
Some Pins will do better than others. So work on Pin Design and create content that your audience wants to engage with.
How to Increase Your Pinterest Followers
The two most important things you need to do if you want to increase your engagement and grow your Pitnerest account is:
- BE CONSISTENT
- CREATE NEW PINS
Nothing will happen overnight but if you give it time, you will start to see an increase in your Pinterest followers.
But keep in mind, having a lot of followers doesn’t necessarily mean success. The more followers you do have, the more chances you have on getting your content out there and viewed by others.
Trust me when I say you should be consistent and create new Pins.
In the last 30 days, I was able to gain over 600 followers
Want more Pinterest tips, go to my Facebook Group: Pinning for a Profit