Are you struggling to grow your Pinterest reach? Do you want to increase the traffic to your website? One of the best ways to increase your Pinterest engagement is by increasing your Pinterest Followers.
Do Pinterest Followers Really Matter?
When it comes to Pinterest, having a large number of Pinterest followers does not equal Pinterest Success. There are many factors that contribute to having success with Pinterest.
However, the more followers you have, the more people will see your Pins and click to your website.
If someone is following you, they are more likely to see your other pins in their smart feed. They may not see all your pins, but your pins will appear more often to them whether they are searching for something or browsing the smart feed.
Eventually a follower will get to know you and your brand
If someone isn’t following you, they may search for a topic and stumble across your pin. If they don’t click to follow you, there is a less chance they’ll stumble across your other content at a later time.
Also, when people are looking up other people in their niche, they tend to look at a person’s stats, which includes Followers.
If you have a higher follower count, you are giving off the impression that you can be trusted with the content you share and that you know what you are talking about.
So you should absolutely want to convert viewers to followers. Followers will convert into traffic to your website.
Pinterest is a search engine. It is not considered a social media platform.
According to Pinterest, “250 million people come to Pinterest every month to find new things to buy, make and do.”
Many times, people prefer to search Pinterest over Google
I’ve been using Pinterest for many, many years. It has always been my go to when I need ideas and inspiration.
In the last 3 years, I’ve shifted how I use Pinterest. I use Pinterest Marketing to drive traffic to my website and I also Make Money From Pinning on Pinterest.
How to Increase Your Pinterest Followers
If you want your content to be viewed by the 250 million people who already use Pinterest every single month, then you need to make sure you are sharing high-quality, engaging content.
What is high-quality, engaging content?
The pins you create as well as the pins you re-pin from others should have the following:
- Valid URL links that leads to a website that is related to the image
- The pin itself should be easy to read and understand
- Eye Catching – when people are using Pinterest, they scroll fast. So you want to make sure you are sharing and creating content that will catch someones eye when they scroll through Pinterest
- Vertical Images instead of square images
How Can Your Content Be Viewed By Others?
One way is through your followers.
When you share your pins on Pinterest, it will be viewed by your followers. If your followers like the content you are sharing, they will click on it, save it for later, and even re-share it for others to see.
If your pins are getting a lot of activity, Pinterest will show it to others more often, including non followers!
If people are searching for a specific topic in your niche, your pins can appear in their search results. Pinterest likes to show content and accounts that are already engaged.
So think like your audience and create content that THEY want.
Related: HOW TO MAKE A PINTEREST PIN GO VIRAL
How Can You Increase Your Pinterest Followers?
I started a brand new Pinterest account over 3 years ago. I had zero pins, zero followers, and zero boards.
As of today (October 2019) I have over 16,000 followers and I’m now receiving over 9 Million monthly viewers. I was able to gain these followers by being consistent.
How Can You Be Consistent?
By pinning every single day.
Pinterest wants to know that you are an active Pinterest user.
One way to show Pinterest that you are an active user is to pin every single day. Once Pinterest sees that you are committed, Pinterest will more likely show your Pins and your Account to others in the smart feed.
So if you are someone that pins once a week or a few times a month, you need to step up your game and start pinning every single day.
I know, life gets busy so on those days you are scrapped with time, find 60 seconds a day to grab your phone, open the Pinterest app, and re-pin content already on Pinterest.
It can literally take seconds to save another pin already shared on Pinterest.
So when you are going to the bathroom, open the Pinterest app and save 5 pins in your feed. (I know, it sounds disgusting using your phone in the bathroom. I personally don’t but the majority of you do).
Or right before you go to bed, open the Pinterest app and save 5 pins in the feed. It will literally take you seconds to open the app, save those pins, and close the app.
For the days you have more time, create new Pins.
If for some reason you don’t have 60 seconds everyday to jump on the Pinterest App to manually pin, then there is an amazing company out there that can help; Tailwind.
Tailwind is a scheduler program that will pin your pins to Pinterest on the days and times you specify..
By using Tailwind to schedule your pins, Pinterest will see that you are an active pinner. If you don’t have Tailwind, I highly recommend that you check it out. Here is a free trial to Tailwind so you can save time from manually pinning.
WHAT TO DO IF your followers are not increasing.
If you are pinning every day and a few weeks go by and you are not seeing an increase in followers or any activity on your pins, then it’s time to figure out why.
There could be a number of reasons why you are not seeing an increase in followers or activity to your Pinterest account, but the main reason may be the content you are sharing.
If you are creating your own pins, are you seeing any activity at all on your pins? Are there impressions, saves, or clicks? You can find these stats on your Pinterest pin.
- Impressions: the number of times the pin is viewed
- Clicks: the number of times someone clicks on the pin
- Saves: the number of times someone saves the pin
Personally, I like to measure a pins success by the amount of clicks it receives. This means someone took the time to click on the image because they wanted to see where it went to.
I create pins for people to click on, because I want them to go to my blog.
This is how I use Pinterest to increase traffic to my blog.
I also like to track how many times the pin is saved. This increases my chances of my pins getting viewed by more people and going viral.
I don’t focus on impressions. All this means is how many times the pin was viewed on someones screen. If the pin is not being saved or clicked on, than impressions mean nothing.
It does take a few weeks for a pin to get traction on Pinterest. So if a couple of weeks has passed and you are not getting clicks or saves, then you need to evaluate the pin.
How do you evaluate your content?
How popular is the topic of the pin?
If the topic is broader with a large following, it should be easier to get more clicks and saves.
If the topic is very specific and doesn’t have a huge following, it will be harder to reach your audience since not many people are interested and searching for that topic on Pinterest on a regular basis.
So regardless of what your topic or niche is, if you are not getting any activity, then you need to figure out why people are not engaging in your content. You should ask yourself the following:
- Is the pin eye-catching?
- Is it easy to read and understand?
- Does it link to a related website?
- Is the website easy to read and understand?
Try creating different versions of the pin that has different images, colors, fonts, and words.
Sometimes people are more drawn to one color over another.
I always recommend creating several different pins for the same blog post or affiliate link.
You need to figure out what your audiences like so you can create content that they will engage in.
When I create a blog post, I create several different pins for each post. I keep track of each pin to see what gets activity. Sometimes some pins do better than others. So figure out what your audience likes and create more pins according to their taste.
BONUS TIP: HOW TO Increase Your Pinterest Followers
Here is a bonus tip on another way to increase your Pinterest followers and increase your Pinterest engagement.
When it comes to Pinterest, I didn’t make my Pinterest account very specific and related to my niche.
I actually made it pretty broad that covers a variety of topics. I make each board specific but if you look at all my boards at a whole, many boards are not related.
But all boards can be related to my audience in one way or another.
I know, you probably read that your Pinterest account should be related to your Niche, and only your niche. I’ve heard and read that so many times from fellow bloggers and Pinterest users. I honestly don’t understand why many recommend this.
Now you are probably scratching your head because what I just said goes against what many people preach. Those who tell you differently, look at their account. Check their stats.
Now look at my Pinterest profile. I can assure you I know what I am talking about. In just over 2 years I went from 0 to 16K follower and 0 to 9.2Million Monthly views.
Think about it – if your target audience is DIY lovers, how are you going to find your audience? Most likely by sharing content related to DIY. If your Pinterest Engagement and followers are not increasing after you are being consistent with sharing DIY content, then you need to find another way to find your target audience.
Another way to find your target audience is by sharing content not related to your niche but it is content that your target audience is interested in.
Sounds confusing huh? Let me give you an example because it really isn’t confusing at all.
So back to the example of your target audience being DIY lovers. Well, DIY is a broad topic that millions of people are interested in. There are also millions of people already sharing and creating content related to DIY. You will need to focus on SEO, but sometimes that can take months to see results. So you need to find another way to find your audience.
When you have an extremely popular niche or a very narrow niche, try sharing other content that your target audience is interested in.
So your target audience is DIY lovers. Those DIY lovers are also interested in other topics such as easy dinner recipes. Try creating a board for easy dinner recipes and start saving high quality pins to that board.
Someone else will be out there searching for easy dinner recipes and they find the pin you saved. They loved the recipe so much that they go to your profile because they want to see what other dinner recipes you have. Then they see that you shared a DIY pin and they love it. Since they love the categories you are pinning, they decide to follow you.
So now you just found a new follower for your DIY content by sharing a pin related to easy dinner recipes.
People have a lot of hobbies and interests. I can’t tell you how many times I went to Pinterest to look for paint colors and the next thing I know I am looking at vacation ideas. It’s so easy to jump from one topic to another on Pinterest without even realizing it.
So when I pin on Pinterest, I always try to pin my niche as well as mix in other content that my target audience will also be interested in.
How to Increase Your Pinterest Followers
If there was only one thing I could tell you to do to increase your Pinterest Followers would be to be be consistent with interest.
Be consistent with pinning and be consistent with sharing high quality, engaging content.
Nothing will happen overnight but if you give it time, you will start to see an increase in your Pinterest followers. Of course having a lot of followers doesn’t necessarily mean success. The more followers you do have, the more chances you have on getting your content out there and viewed by others.
Trust me when I say you should be consistent. I started a brand new Pinterest account 2 years ago. I had no pins, no followers, and no boards. I have been consistent over the last 2 years and I now have over 16,0000 followers.
In 30 days, I was able to gain over 700 followers
- On November 28, 2018 I had 9,971 followers
- On December 28, 2018 I had followers 10,691
My monthly viewers are also increasing. Since I am an active Pinner, thanks to Tailwind for posting my pins, I am constantly getting notifications from Pinterest about the activity on my pins.
Now I am able to use Pinterest to increase traffic to my blog.
Want more Pinterest tips, go to my Facebook Group:Pinning for a Profit
Check out my post: How to Grow your Pinterest Account for other tips and tricks you should start doing today if you want to grow your Pinterest Account.
Comment below and let me know what you struggle with when it comes to Pinterest so I can help you with improving your Pinterest Account.