If you want to drive traffic to your website from Pinterest, then you need to focus on having the Ultimate Pinterest Marketing Strategy.
Pinterest is constantly updating their algorithms and the only way to make sure their changes don’t impact you negatively is by making sure you have a successful Pinterest Marketing Strategy.
I’ve been using Pinterest as my main marketing strategy since 2017. So instead of using my personal account, I started a brand new Pinterest account from scratch. I had zero followers and zero pins.
Unlike other Pinterest users, after every Pinterest Update, my growth stayed steady or increased. I learned how to adapt and I created my own Ultimate Pinterest Marketing Strategy that truly works.
I know have over 4.5 Million Monthly viewers, almost 20,000 followers, and I get over 40,000 page views a month from Pinterest!
I’ve been through so many algorithm changes and Pinterest Updates that I know what work and what doesn’t work. I was able to successfully use Pinterest to make money and develop the ultimate Pinterest Marketing Strategy.
So if you are seeing a drop in your Pinterest traffic or if you want to learn how to use Pinterest to increase your traffic then you need a new successful Pinterest Marketing Strategy to follow.
Keep on reading because this post is for you.
Why Use PintereST?
Pinterest is growing rapidly. There are over 250 Million users who use Pinterest every single month. These user are going to Pinterest to search for new ideas.
It’s been know that people prefer to search Pinterest for an idea before they search Google.
So if you have a blog and you are looking for ways to increase your traffic, then you need to get your content on Pinterest. But, it takes more than just adding your content on Pinterest, you need a Pinterest Marketing Strategy!
Lucky for you, I am going to share my Pinterest Strategy with you.
I’ve always made sure to pay attention to all the changes and updates Pinterest makes.
It seems lately the Pinterest updates are a lot more often then they used to be.
Pinterest is known for developing new features and then taking it away week or a month or so later. I know it can be a lot to keep up with all of their changes, but it comes easy for me.
I love using Pinterest, I love studying it, and I love to share my findings. So follow me and I can teach you the Pinterest Updates you need to pay attention to.
I rely on Pinterest to drive traffic to my blog and I also Make Money Pinning on Pinterest.
So I need to make sure I stay on top of all the updates and changes that Pinterest makes so I know when or if it could affect me.
So if you need help with your Pinterest Marketing Strategy, keep on reading and also join my Facebook group, Pinning For a Profit.
Just take a look at my Pinterest Account and you’ll see how well I do with Pinterest.
During the month of October:
- PINTEREST PAGEVIEWS: I had over 40,000 pageviews to my blog.
- PINTEREST MONTHLY VIEWERS: 10 million+ monthly viewers
- PINTEREST FOLLOWERS: I gained 614 followers
- PINTEREST REPINS: I had over 32,712 repins
Pinterest Marketing Strategy To Quickly Grow Your Traffic
Pinterest is very simple to use and it can make a huge impact on your business, if you learn how to use Pinterest Strategically.
If you are using Pinterest to promote your content than you need to make sure you create a Pinterest profile that attracts your target audience. Here are a few things you should do right away to your Pinterest Account:
- Use a Pinterest Business Account: You’ll have access to analytics so you can track how your account and pins are doing
- Complete the “about your Profile” section: Think of this as a Bio that explains your purpose and who you are. Make sure you include Pinterest Keywords!
- Add a photo that represents your brand. I suggest using a photo of yourself so your audience can see you are a real person.
- Complete your Display Name: this could be your business name but I highly suggest you include Pinterest Keywords to describe who you are and what you do.
- Create Boards related to your Niche. Make sure you complete the board description and don’t forget to include Pinterest Keywords that are related to the board.
- Add Pins to your Boards: You want to add high-quality pins to your boards. Make sure the pin has a great description with (you guessed it) Pinterest Keywords!
You want to make sure you create a Pinterest Account that stands out and it’s so important to use Pinterest Keywords. Using the right keywords on your profile will help you to appear in search results.
You need to make sure you are an active Pinterest User.
To be an ACTIVE Pinterest User, you need to pin every single day. Whether you pin your own pins or repin other pins, you want to make sure you are saving high quality pins to your boards EVERY. SINGLE. DAY.
You can manually pin the pins to your account or you can use Tailwind.
Tailwind is a scheduler program that will pin your pins to Pinterest on the days and times you specify. I always make sure my Tailwind Queue is loaded with at least 2 weeks worth of pins. So on those days where I can’t manual pin, I know Tailwind will pin for me.
Once Pinterest sees you are an active user, they will start to show your content more and increase your Pinterest engagement.
This means they will show your pins more often to other users. The more active you are with sharing high quality content, the more likely Pinterest will show your content in the feed for other users to see.
So make sure the pins you are sharing are a high-quality images that have a great descriptive description full of Pinterest Keywords.
Use keywords that are related to the pin. Even if you repin other peoples pin, check the description before you click save on that pin. Pinterest SEO is so important if you want to appear in search results.
Optimize Your Website
You want to make sure you optimize your website for Pinterest.
All your blog posts should include at least one Pinterest Pin Worthy Image along with a social share plug in. A Pinterest Worthy Image is a vertical image that is easy to read, understand and clearly shows what the blog post is about.
If you need help with your Pinterest Pins, check out my post HOW TO MAKE A PINTEREST PIN GO VIRAL.
When people are reading your website and they love the content, they are going to want to share it. They will share it to their social media accounts such as Pinterest, Facebook, Twitter, etc.
So make it easy for your readers to share your your content. The social share plug-in allows your readers to easily share your blog post to their social platform of choice.
USE ANALYTICS TO IMPROVE YOUR RESULTS
You need to use analytics to ensure what you are doing is working for your business,
What one person does may not always work for the next. So you need to analyze your results and make adjustments as needed.
When you have a Pinterest Business Account, you have access to Analytics. You can check your most popular pins, how many saves your receiving it, how many clicks, and so much more.
If you use Tailwind, you can check their insights for additional information on how well your pins perform and how well your boards are.
I personally like to use both sources to check my Pinterest Account to see how well it is performing. I also check Google Analytics to analyze the traffic Pinterest is bringing to my blog.
If you are not seeing the results you expected, then you may need to tweak your Pinterest Marketing Strategy.
After you implemented the items above and if you are not seeing the results you expected, try changing the style of your pins. Use different colors, images, and fonts. You need to figure out what your audience likes so you can create Pins that they will be attracted to.
In order to have a successful Pinterest Marketing Strategy, you need to follow the items I mentioned above.
You need to remember that Pinterest is a search engine. You want to think like your audience so your content will appear in their search results.
Don’t forget to focus on Pinterest SEO. Adding the right keywords will help you to appear in search results. Once you appear in search results, you need to make sure you content stands out so your readers will click through and save your Pins.
Keep in mind, Pinterest is a long term game. Results may not happen overnight so that is why you need to stay active and consistent. Doing everything I mentioned above will help you to have the ultimate Pinterest Marketing Strategy.