Pinterest is my FAVORITE way to drive traffic to my blog.
Pinterest is a powerful platform that every blogger should be using Pinterest as part of their online marketing strategy because Pinterest can drive THOUSANDS of people to your blog every single month.
If you are using Pinterest to promote your website and you are not seeing the traffic you would like, then check to see if you are making these common Pinterest mistakes.
COMMON PINTEREST MISTAKES
NOT MAKING NEW PINS
Pinterest has been very vocal that they want new content being shared on their platform.
They prefer news pins over repins.
Even if you don’t have time to create new blog posts, you can still create new pins for old posts.
When creating new pins, use different photos, and mix fonts and colors. Pinterest wants to show its users new and fresh content rather than the same old pins.
NOT BEING CONSISTENT
This is one of the most important things you need to do with Pinterest.
You must be consistent with using Pinterest by pinning regularly.
That’s right, you need to PIN EVERY SINGLE DAY. I can’t stress this enough.
It doesn’t need to be a daunting task. On days you don’t have a lot of time, just repin other pins. On days you have more time, add brand new pins to Pinterest.
Otherwise, you can use Tailwind (an automated Pinterest scheduler tool) to schedule your pins.
When Pinterest sees you are an active user who is consistent with using their platform, they will show your content more often to other Pinterest users.
The more Pinterest users that see your Pins, the more chances you have of people clicking thru to your website.
The Pinterest Algorithm loves consistency. After you prove to Pinterest they can rely on you, your Pinterest engagement will start to increase.
If for some reason you don’t see an increase in your Pinterest engagement, check out this post:
USING UGLY PINS
Another common Pinterest mistake many people make is creating ugly pins.
Pinterest is a visual search engine so pin design is so important.
You want to create pins that STAND OUT.
You need to create Pins that entice other Pinterest Users to click on your Pins and click through to your website.
Think about this for a second: the average Pinterest user uses their phone, tablet, or Ipad. They scroll through Pinterest using their finger and they have the ability to scroll pretty fast. So you want to create pins that STAND OUT and catch the users eye.
You want that user to stop and click on your Pin and then click through to your website.
So you need to create Pins that attract users to want more.
- Use Canva to create Pins
- Use stock photos instead of free stock photos
- Add text overlay
- Make the Pin easy to read and understand
- Use bright colors
These are just some basic tips but if you want to learn more, check out:
USING THE WRONG SIZE PINS
When you are creating your Pins, you need to make sure you are creating them in the correct size.
Create vertical pins. Vertical pins have a 2:3 ratio. So the pin is longer than it is wide.
Do not create Square Pins.
Pinterest actually prefers vertical images and will favorite vertical pins.
I love to use Canva to create all my pins. When I create a Pin on Canva, I usually select custom dimensions with measurements 1000×1500.
NOT USING KEYWORDS
It is so important to use Keywords on Pinterest.
Pinterest is a search engine. Pinterest Users go to Pinterest to search for ideas.
When those users are searching for something, they are using keywords to search.
So if you are not including the right keywords in your content, then your audience is not going to find you or your pins.
You need to include keywords all over your account. Add keywords to your Pin Descriptions, board names, board descriptions, your Profile name, and bio.
If you are not sure how to use keywords or where to find keywords, then check out my post:
I walk you through how to easily find keywords to use with Pinterest, FOR FREE! So there is no need to purchase a Keyword tool.
Not following a Pinterest MARKETING Strategy
To succeed with using Pinterest to drive traffic to your website, you need to have a Pinterest Marketing Strategy.
You can’t be random and just pin and hope it takes off.
While yes, you may get lucky and have a pin go viral, you’ll end up with duds. Your pins will get lost in the sea of Pinterest.
So if you want all your pins and your account to do well, you need a pinning strategy.
Pinterest is a long-term game. You will not see results overnight.
A Pinterest Marketing Strategy will help you to get the most out of Pinterest. You’ll end up with an Optimized Pinterest account, a strong pinning method, and thousands of people visiting your blog every single month.
NOT CHECKING ANALYTICS
When it comes to using Pinterest, you need to check your analytics, regularly.
You’ll need a Pinterest Business Account and to claim your website so you’ll have access to Pinterest Analytics.
You’ll be able to see how well your Pins and your account are doing. You want your account to perform well because this will drive traffic and sales.
If you use Tailwind (an automated Pinterest scheduler tool) to schedule your pins, you can also use Tailwind to check Analytics.
Tailwind will show you how well your pins and boards are performing. You can also track your repins, followers, and so much more.
It’s important to check your analytics because it’s a way to see that your pinning strategy is working. Pinterest is constantly updating its algorithms so you want to check your analytics often to ensure your pinning strategy is always working.
COMMON PINTEREST MISTAKES
Take a deeper look at your account to see how well your Pinterest account is performing. Don’t forget to check google analytics to see how much traffic Pinterest is driving to your website.
If you are not seeing significant traffic from Pinterest, you are probably making some of these common Pinterest mistakes.
These common Pinterest mistakes are easy to correct. So don’t worry if you are guilty of making these Pinterest Mistakes. These Pinterest mistakes can be easily fixed.
If you want to learn more Pinterest tips and tricks, check out my Pinterest Group: Pinning for a Profit