One of the best ways to grow your website traffic from Pinterest is by having Pins that rank first on Pinterest.
It is much easier to have your content rank on Pinterest than it is to rank first on Google. It can take up to a year to rank first on Google with proper SEO.
With Pinterest, you can rank first within a couple of weeks or months, depending on how established your Pinterest account is.
An established Pinterest account is when you have been an active Pinterest user who pins new content regularly for at least 8 months. So if you created your account 3 years ago but you haven’t been actively pinning, Pinterest will not classify your account as established.
Pinterest isn’t like how it used to be, where you used to be able to get a viral pin within a day of first Pinning it.
WHY RANKING FIRST ON PINTEREST MATTERS
Pinterest is a search engine with over 400 million users who use it every single month.
When Pinterest users are searching Pinterest, they’ll get a list of Pins related to the search term They usually only click a Pin in the first line or 2. They rarely scroll down to.
Very similar to google. When people are searching for something on Google, they usually click one of the first articles shown. Very rarely do they click through all the pages.
So the first Pin on Pinterest or the first article on Google, usually gets the most views.
So if you want to use Pinterest to drive traffic, you need to aim to create high ranking Pinterest Pins.
Keep in mind, some keywords are more popular than others. So depending how popular the keyword is, will dictate how much traffic you can get from it.
HOW TO RANK FIRST ON PINTEREST
Anyone can rank on Pinterest as long as they are willing to put the effort in.
In order to see any results with Pinterest, you need to be consistent with pinning to Pinterest.
This is where a lot of people fail when it comes to using Pinterest. They think pinning once every 2 weeks will drive thousands of pageviews, but it doesn’t.
If you want to use Pinterest to drive traffic, you need to have a strong presence on Pinterest.
And the only way to have a strong presence on Pinterest is by being active and pinning consistently.
If Pinterest sees you are an active Pinterest user, they will show your content more often in the newsfeed and search results.
Pinterest wants to show it’s users fresh new content. So the more fresh pins you create, the better. Just make sure you are creating visually appealing pins so when your audience sees your Pin, they’ll want to click on it.
It can get time consuming Pinning every single day to Pinterest. So there are Pinterest Tools to help automate your Pinning.
Tailwind is a very popular scheduling tool that comes with many features, but it does have a cost associated with it.
So if you are looking for a budget friendly scheduler, you can use the Free Pinterest Scheduler. The free Pinterest scheduler does have limitations but it will help you stay consistent with pinning on Pinterest.
With either scheduler tool, you can schedule your pins to post at the time and day you specify so you don’t actually have to spend time every day manually pinning.
I suggest posting at least one new Pin every single a day. If you can do more, do it, but don’t overwhelm yourself.
PROPER PINTEREST SEO
To rank first on Pinterest, you need proper Pinterest SEO all throughout your account.
My content is constantly ranking in the first line of Pinterest search results and it’s only because I’m constantly working on my Pinterest Marketing Strategy.
I make sure my Pins stand out and are visually appealing to my audience. I also make sure they all have a proper Pinterest SEO.
So anytime you create content for Pinterest, make sure you don’t put all your effort into designing the Pin. You need to put just as much effort into your Pin title, Pin description, and Pin ALT TEXT.
You will want to do keyword research to ensure you are including the keywords people are using to search for your topic. Once you Pins start to rank high on Pinterest, you’ll see more traffic and more saves.
As long as there is engagement on the Pin, the pin will continue to drive traffic and be on it’s way to ranking first on Pinterest.
HOW LONG DOES IT TAKE TO RANK ON PINTEREST?
When it comes to Pinterest, nothing happens overnight anymore.
Pinterest is turning into a long term game, but not as long as Google.
As long as you are an active Pinterest user who is pinning consistently, you will start seeing results within a couple of weeks.
If you want to rank first on Pinterest, you need to be patient. Be an active pinner and stick to a Pinterest marketing strategy. If you put the effort in, you will see results.
HOW TO RANK FIRST ON PINTEREST
When it comes to ranking first on Pinterest, you need to be an active Pinterest user who pins regularly. You need to create high quality pins and optimize your content with Pinterest SEO.
It will take a few months to see consistent results, but it will be worth it. Get your Pinterest account established and be an active pinner with proper Pinterest SEO.
Right now, all my pins that are ranking on the first page and driving the most traffic were created months ago. So don’t expect results overnight.