Pinterest is a great way to drive traffic to your website. But so many people are unsure how to use Pinterest correctly. So if you are not sure how to use Pinterest, then this post is for YOU. Here you can learn learn how to grow your Pinterest Account.
Whether you are a new blogger or been blogging for some time, Pinterest is a gold mine for driving traffic to your website. All you need is a good Pinterest Marketing Strategy and a healthy Pinterest Account.
About three years ago I started a brand new Pinterest Account. It had zero pins, zero boards, and zero followers. As of July 2020, I have over 4.5 Million monthly viewers and almost 20,000 followers.
I am constantly experimenting with Pinterest to see what works and what is a complete waste of time. So if you are to busy to keep up with all the Pinterest changes then you need to follow me as I’ll keep updating you on all the best practices for Pinterest.
You can join my Facebook Group: Pinning for a Profit or subscribe to my blog.
What is Pinterest?
Pinterest is a search engine. Over 250 million users use Pinterest every single month to search for an idea.
So if you want to grow your online business and be seen by over 350 million users, then you need to start promoting your content on Pinterest right away.
However, many people struggle with getting their content seen on Pinterest. I’ve heard many fellow bloggers say they keep pinning to Pinterest but they are not seeing any results.
When it comes to Pinterest, you need to be strategic. You can’t just add your content to Pinterest and hope to receive hundreds or thousands of visitors to your blog. You need a Pinterest Marketing Strategy and a healthy Pinterest Account.
Why Should You Want To Grow Your Pinterest Account?
There are many reasons why you might want to learn how to grow your Pinterest account. But the main reason people want to grow their Pinterest account is to increase traffic to their website.
Whether you are a new blogger or you’ve been blogging for a long time now, anyone can use Pinterest to drive thousands of people to their blog every single month.
If you want Pinterest to drive traffic to your blog, you need to make sure your content is set up correctly. Once your account is set up correctly, you will be able to grow your Pinterest Account.
I use Pinterest for two reasons: first- to make money from pinning on Pinterest and second – to drive traffic to my blog.
Before I started this blog, my main purpose for my Pinterest account was to make money from pinning. YES, I actually learned how to make a profit from pinning on Pinterest. Pinterest has always been a fun hobby (and slight addiction) that I was excited when I learned that it was possible to make money from it.
how to grow your Pinterest account
Are you ready to learn how to grow your Pinterest Account so you can grow your online business?
Follow these tips and strategies so you can gain more monthly viewers and followers!
This is an absolute must. You must pin EVERY.SINGLE.DAY.
Once you start pinning every day, Pinterest will see that you are a serious pinner and they will more likely show your content more often in the feed.
I know it can be hard to Pin every day because well, life. So if you don’t want to invest in a scheduling program such as Tailwind (which you totally should by the way because it can save you so much time), you can always manually pin a few pins a day to keep your account active.
If you are new to Tailwind, you can get a free month for free here so you can test it out.
Pick a number that works for you. It could be 1,2, 5, 10. You will need to pin this much every single day.
So everyday you will need to find at least 1 minute where you will open up the Pinterest App on your phone and repin another person pin(s). It will take you seconds to re-pin a pin from the feed.
So if you picked 5, then every day you need to pin at least 5 pins to your account. On the days you have more time, you can absolutely pin more. You should also create your own pins when you have the time because Pinterest prefers new pins over repins.
On those days where you are strapped for time, you need to find at least 1 minute where you can hop on the Pinterest App and do a quick repin.
Pinterest also prefers an active account over no activity. Repinning a pin is better than doing nothing. So stay active and consistent with your Pinterest Account if you want to see it grow.
You need to focus on keywords and SEO (search engine optimization).
Remember earlier when I said Pinterest is considered a search engine? So you want your profile, your boards, and your pins to show in people’s searches. In order to show up in their searches, you need to focus on Pinterest keywords. There are a few places where you can use keywords:
You should be using a Pinterest Business Account so you have access to reporting.
If you have a regular Pinterest profile, you can easily convert it to a Pinterest Business Account. Once you have your Pinterest Business Account set up, you will be able to add a Business name and a description. In these two fields you will want to use Pinterest keywords.
This will increase your chances of your profile appearing in search results. If you appear in more searches, you have a higher chance of gaining more followers and more monthly viewers.
BOARD NAMES AND BOARD DESCRIPTIONS
You will want to use Pinterest keywords in your board names and descriptions.
Don’t use cute board names like “yummy food” instead use keywords like ‘Easy Dinner Recipes.’
This will increase your chances of your boards appearing in search results. If you appear in more searches, you have a higher chance of gaining more followers and more monthly viewers.
In your pin descriptions, you want to make sure you are using Pinterest keywords.
You want your pins to appear in search results because this will ultimately give you a higher chance of gaining more followers and more monthly viewers.
This goes for both: the pins that you create as well as the pins you repin.
When you repin another person’s pin, you do have the ability to edit the description. So if the descriptions are lacking keywords, add some.
HOW TO FIND THE BEST KEYWORDS
You want to make sure you are using the best keywords on your Pinterest account.
Using the best keywords will increase your chances of appearing in search results.
The more often you appear in search results, the higher chance you have on gaining followers and monthly viewers.
So you want to think like your audience. The keywords they will use to search for a topic are the keywords you want to include all over your Pinterest Profile.
Check out this post if you don’t know How To Find Keywords To Use With Pinterest
Join Group Boards
A group board is similar to a regular Pinterest Board. The only difference is that the creator can invite other people (known as collaborators) to Pin to the board.
When you add your pins to group board, this allows your pin to be seen by the board owner and their followers as well as all the other collaborators and their followers.
Group boards are a great way to share your content and reach more people.
Once I started joining and participating in group boards, my followers and monthly engagement started to climb faster. I was able to reach more people and more people liked the content I was sharing. I saw Pinterest Account Skyrocket.
A lot of people do say group boards are dead but I still strongly believe in group boards. I only participate in high quality group boards, and they are still working great for me today.
Check out this post if you want to learn How To Find Pinterest Group Boards
You want to make sure you are sharing high quality content, whether it’s the pins you created or pins you are repinning.
You want to share pins that stand out.
Majority of the people who use Pinterest, use it on a mobile device. So when they are scrolling on Pinterest, it is very easy to scroll fast. So you want to make sure you are creating and sharing pins that stands out.
You want to catch someones eye so they’ll stop on your pin.
Check out my post HOW TO MAKE A PINTEREST PIN GO VIRAL
How to Grow Your Pinterest Account
If you are looking to learn how to grow your Pinterest account, then you should follow the tips and strategies I provided above. These tips will help you to achieve a healthy Pinterest Account.
If you want to see your Pinterest followers grow and your monthly engagement grow, you have to work at it and stay consistent. You need to prove to Pinterest that you are serious and they’ll return the favor by sharing your content more.
Leave a comment below and let me know how these tips worked for your. Or head over to my Facebook Pinterest Group, Pinning for a Profit.