Two years ago I started a brand new Pinterest Account. It had zero pins, zero boards, and zero followers. I experimented with many different Pinterest Strategies for the last two years so I know what works, what doesn’t work, and what is a complete waste of time.
As of October 2019, I have over 8.2 Million monthly viewers and over 16,000 followers. Pinterest is now driving approx. 90% of my traffic to this blog.
Pinterest is considered a search engine. Over 250 million users use Pinterest every single month. These Pinterest users are going to Pinterest every month to search for something. Anyone who is trying to grow their online business should put there content on Pinterest if they want a chance to be seen by those 250 millions users.
However, many people struggle with getting their content seen on Pinterest. I’ve heard many fellow bloggers say they keep pinning to Pinterest but they are not seeing any results.
When it comes to Pinterest, you need to be strategic. You can’t just add your content to Pinterest and then receive hundreds or thousands of visitors to your blog. You need a plan.
You need to make sure your Pinterest Account is set up correctly and you need to be strategic with your Pinning strategy if you want to see any results.
Just take a peek at my Pinterest account and you will see that I have over 8.2 Million Monthly Viewers. So keep on reading if you want to learn how to grow your Pinterest account.
Why Should You Want To Grow Your Pinterest Account?
There are many reasons why you might want to learn how to grow your Pinterest account. But the main reason people want to grow their Pinterest account is to increase traffic to their website.
Many well known bloggers have said Pinterest drives thousands of people to their blog every month. Currently Pinterest is driving 90% of the traffic to my blog.
If you want Pinterest to drive traffic to your blog, you need to make sure your content is set up correctly. If your account is set up correctly, you will be able to grow your Pinterest Account and be able to use it as a resource for your blog.
I use Pinterest for two reasons: first reason is to make money from pinning on Pinterest and the second reason is drive traffic to my blog.
Before I started this blog, my main purpose for my Pinterest account was to make money from pinning. YES, I actually learned how to make a profit from pinning on Pinterest. You can read more about that here. Pinterest has always been a fun hobby (and slight addiction) that I was excited when I learned that it was possible to make money from it.
So I always make sure I stay up to date with Pinterest. Pinterest is constantly updating their process, algorithms, and how they do things. I made sure (and will continue to make sure) I stay on top of these changes. It is pretty common for Pinterest to make a change and then reverse it a few weeks later.
So connect with me so I can update you on important changes.
You can join my Facebook Group: Pinning for a Profit or subscribe to my blog.
Let’s learn how to grow your Pinterest account
Follow these tips and strategies so you can gain more monthly viewers and followers!
1 – PIN EVERYDAY
This is an absolute must. You must pin every single day.
Once you start pinning every day, Pinterest will see that you are a serious pinner and they will more likely show your content more often in the feed.
You should make sure you pin the same amount every day. You can always pin more than this number but you should never pin less than this number. So figure out a number that works for you and your schedule. Start small, like 5 pins a day. Just make sure you pin at least that amount every single day.
If time is really tight for you, there is a program, called Tailwind that will pin for you so you don’t have to manually pin everyday. I rely heavily on this program and I highly recommend it.
If you don’t have Tailwind, I highly recommend that you look into getting it. Once a every two weeks I log in to Tailwind and schedule pins. Tailwind will pin those pins at the time and day I specify. I always make sure my Tailwind queue has at least 2-3 weeks worth of scheduled pins.
If you are new to Tailwind, you can get a free month for free here so you can test it out.
You need to focus on keywords and SEO (search engine optimization).
Remember earlier when I said Pinterest is considered a search engine? So you want your profile, your boards, and your pins to show in people’s searches. In order to show up in their searches, you need to focus on keywords. There are a few places where you can use keywords:
You should be using a Pinterest Business Account so you have access to reporting.
If you have a regular Pinterest profile, you can easily convert it to a Pinterest Business Account. Once you have your Pinterest Business Account set up, you will be able to add a Business name and a description. In these two fields you will want to use keywords.
This will increase your chances of your profile appearing in search results. If you appear in more searches, you have a higher chance of gaining more followers and more monthly viewers.
BOARD NAMES AND BOARD DESCRIPTIONS
You want to use keywords in your board names and descriptions.
Don’t use cute board names like “yummy food” instead use keywords like Easy Dinner Recipes. This will increase your chances of your boards appearing in search results. If you appear in more searches, you have a higher chance of gaining more followers and more monthly viewers.
In your pin descriptions, you want to make sure you are using keywords.
You want your pins to appear in search results because this will ultimately give you a higher chance of gaining more followers and more monthly viewers. This goes for both: the pins that you create as well as the pins you repin. When you repin another person’s pin, you do have the ability to edit the description. So if the descriptions are lacking keywords, add some.
HOW TO FIND THE BEST KEYWORDS
You want to make sure you are using the best keywords on your Pinterest account.
Using the best keywords will increase your chances of appearing in search results.
The more often you appear in search results, the higher chance you have on gaining followers and monthly viewers. You want to add the keywords people are already using when they search Pinterest for that topic. If you are not sure which keywords to use, Pinterest will tell you which keywords to use. Learn How To Find Keywords To Use With Pinterest
3 – Join Group Boards
A group board is similar to a regular Pinterest Board. The only difference is that the creator can invite other people (known as collaborators) to Pin to the board.
When you add your pins to group board, this allows your pin to be seen by the board owner and their followers as well as the other collaborators and their followers. So group boards are a great way to share your content and reach more people.
Once I started joining and participating in group boards, my followers and monthly engagement started to climb faster. I was able to reach more people and more people liked the content I was sharing and I saw the numbers rise before my eyes.
A lot of people do say group boards are dead but I still strongly believe in group boards. I only participate in high quality group boards, and they are still working great for me today.
If you don’t believe me, take a look at my profile- I am currently getting over 8.2 Million Monthly Viewers. You can learn more here on How To Find Pinterest Group Boards
4 – CONTENT
You want to make sure you are sharing high quality content, whether it’s the pins you created or pins you are repinning.
You want to share pins that stand out. Majority of the people who use Pinterest, use it on a mobile device. So when they are scrolling on Pinterest, it is very easy to scroll fast. So you want to make sure you are sharing content that stands out and catches someones eye so they’ll stop on your pin.
If you need help with creating high quality pins, cehck out my post HOW TO MAKE A PINTEREST PIN GO VIRAL
How to Grow Your Pinterest Account
If you are looking to learn how to grow your Pinterest account, then you should follow the tips and strategies I provided above.
If you want to see your Pinterest followers grow and your monthly engagement grow, you have to work at it and stay consistent. Pinterest wants to see that you are a serious Pinterest User. Once you show Pinterest your consistency, they’ll show your content more often. So make sure you are sharing high quality content that your audience wants to save and click on.
Let me know how these methods worked for you by commenting below and/or joining my Pinterest Group, Pinning for a Profit.